News — exploring crafts
Beyond Calico
Collection no 100 exploring crafts Gujarat

En route collection no 100: Calico and NID
Collection no 100 exploring crafts GI no 174 Gujarat Kachchh Shawls

This is the story of how TAIC's first collection, numbered 100, came to be. Ahmedabad figured as a short but pivotal stop in my larger travel plans across North India to explore Indian crafts in the summer of 2017. Although it wasn't my mecca, I walked away with both insight and gnawing questions.
Present: Starting up
A year ago, after boldly starting The All India Co, I was struck with the immensity of taking the first step. While I knew the direction, I didn't know where to begin. Surprisingly, lessons from business school stayed with me like life lessons and were my north star. The first lesson: Econ 101: I remember our professor, marching into the class without casting so much as a glance at us and hurriedly scribbling, "no free lunch." This didn't make any sense to me, as just that morning, I had grabbed one of Timmie's freebies - a small coffee. By the...