News — exploring crafts

Beyond Calico

Collection no 100 exploring crafts Gujarat

Beyond Calico

Bhuj was the destination I didn't I was headed to. This phoenix city turned out to be the most awe-inspiring place I have visited yet. It rose from the ashes and went ahead full throttle with the ancient crafts developed by its ancestors. No wonder its a crafts haven for professionals and enthusiasts from all over the world. And now, also the birth place of The All India Co.'s first collection.

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En route collection no 100: Calico and NID

Collection no 100 exploring crafts GI no 174 Gujarat Kachchh Shawls

En route collection no 100: Calico and NID

This is the story of how TAIC's first collection, numbered 100, came to be. Ahmedabad figured as a short but pivotal stop in my larger travel plans across North India to explore Indian crafts in the summer of 2017. Although it wasn't my mecca, I walked away with both insight and gnawing questions.

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Present: Starting up

exploring crafts

Present: Starting up

A year ago, after boldly starting The All India Co, I was struck with the immensity of taking the first step. While I knew the direction, I didn't know where to begin. Surprisingly, lessons from business school stayed with me like life lessons and were my north star. The first lesson: Econ 101: I remember our professor, marching into the class without casting so much as a glance at us and hurriedly scribbling, "no free lunch." This didn't make any sense to me, as just that morning, I had grabbed one of Timmie's freebies - a small coffee. By the...

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