ALTITUDE: 920 METRES · Bengaluru, Deccan Plateau
ALTITUDE: 100–500 Metres · Semi-arid grasslands
Altitude: 3,000–5,500 METRES · High-altitude plateau
We call it Fibre Terroir
The idea that geography, climate, soil, and generations of material expertise create fibres with distinct, traceable characteristics. The same way a vintner maps vineyards, we map India’s fibre-producing regions.
ALTITUDE • Affects wool crimp. Higher pastures, finer fibre. 3,000m+ produces insulation you can measure.
SOIL • Influences cotton fibre length. Parched soil in Gujarat’s Kutch region yields a short-staple cotton with linen-like texture.
CLIMATE • Shapes the diet of goats, sheep, and silk worms that affects fibre thickness. The same fibre produced 200km apart leads to a different textile.
EXPERTISE • Determines the utility of regenerative local resources and safeguards the biodiversity of the ecosystem.
Explore Our Terroirs
Volcanic Plateaus. Himalayan Pastures. Semi-arid grasslands.
These landscapes produce our textiles. Our textiles are part of how these landscapes endure.
That's not a side effect. That's the point.
The Deccan collection
Recycled Cotton · Circular Economy
Bengaluru · 920m · Deccan Plateau
European textile waste, transformed into kitchen linens by a 200-year-old recycling ecosystem in Karnataka. When cotton is too irregular for machines, human expertise becomes essential. Circular economy built on generational knowledge — not just machinery.
What This Preserves
Karnataka’s mechanical recycling infrastructure and the skilled fibre sorters who grade material by touch — knowledge that determines whether waste becomes durable fabric or industrial filler. When this recycled cotton has a market, the entire ecosystem of sorting, shredding, spinning, and weaving remains viable.
Explore The Deccan →
THE HIGHLAND COLLECTION
Wool-Silk · Pastoral Economy
Ladakh (fibre) · Kashmir (woven) · 3,000–5,500m
Fine wool from Changpa pastoral communities at 3,000–5,500 metres, blended with silk and precision-woven in Kashmir. Extreme altitude creates fibre with exceptional warmth-to-weight ratio. Geography you can feel in the finished textile.
WHAT THIS PRESERVES
High-altitude pastoral traditions that maintain Himalayan grassland ecosystems. The Changpa have bred animals for fibre quality across centuries. When their wool has a market, the pastoral economy — and the landscape it stewards — remains a viable way of life rather than something to abandon.
Explore the Highland →
THE DUNE COLLECTION
Sheep Wool · Grassland Ecology
Kutch District · 100–500m · Semi-arid grasslands
Hot days, cool nights, and dry sandy-loam soil produce wool with natural heat-regulating properties. Fibre that endures temperature swings on the grassland translates directly into textiles built for daily use.
WHAT THIS PRESERVES
Semi-arid grassland ecology and the pastoral communities whose grazing patterns have co-evolved with this landscape. When wool production remains economically viable, shepherds don’t face pressure to convert grassland to other uses. The textile is part of the economic argument for the landscape’s continuation.
Explore The Dune →