Celebrating natural fibres
The All India Company was founded on a simple belief: that the world's most beautiful textiles are made using natural fibres and techniques passed down through generations.
We work exclusively with natural fibres—cotton and wool—that are indigenous to specific regions or recycled from textile waste. No synthetics, no blends. These honest materials connect us to centuries of craft traditions in rural India, where master artisans, regenerative farmers, and nomadic shepherds work harmoniously to preserve natural ecosystems.
Our artisan partners bring deep experience, traditional knowledge, and time-tested skills to every piece we co-create. In South India, weavers work at traditional pit looms, guiding cotton threads into cloth using techniques rooted in the region's heritage. In Rajasthan, nomadic pastoral communities spin and weave indigenous wool varieties using methods unique to their landscapes.
These creative partnerships are built on mutual respect and fair compensation. Every collection represents months of dialogue and experimentation, where contemporary aesthetics meet centuries of technical mastery. The result: simple, functional pieces intended to last—textiles that soften with age, improve with use, and become part of your daily life.
Handmade by skilled artisans, these aren't disposable items—they're pieces to keep, care for, and perhaps one day pass on. Our Reverie collection embodies this philosophy: contemporary textiles handcrafted from 100% cotton and 100% wool, handspun, naturally dyed, and woven on traditional looms by artisans we know by name. Each piece carries the story of the hands that made it and the regions that shaped the craft.
Our Principles
Natural Materials First
We use only natural fibres and dyes that do not pollute the environment—materials found cyclically in nature or recovered from textile waste and by-products.
Ecosystem Protection
We honour craft practices that protect and preserve natural ecosystems, supporting artisans whose traditional methods maintain environmental balance.
Fair Partnership
We compensate artisans fairly, ensuring traditional knowledge and skills remain economically viable for current and future generations.
Transparency & Traceability
Every textile can be traced to specific artisans, villages, and craft traditions. We know our makers by name.
Longevity Over Trends
We create textiles designed to last lifetimes, not seasons—rejecting disposable fashion in favor of heirloom quality.
Quality that rewards a slower approach.
Based in Toronto, Ontario | Handcrafted in India
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.