Reverie: Woven From What Was
Series 07 | Handspun, handwoven recycled cotton towels | Bannerghatta, Bangalore
A story of circular textiles
The Weavers Colony shares a border with the luscious Bannerghetta National Park in Bangalore, India. The weavers living here have always understood what the rest of the world is only beginning to learn: nothing need be wasted, nothing need be lost.
In their riverside workshops, where the rhythmic wooden looms add to the echoes of the neighbouring forest, the visionary women leading, Khaloom, a social enterprise, transform discarded cotton—the remnants of garment production, the off-cuts of industry—into something you'll want to keep for decades. Collaboratively developing something unique from nothing, we call this series Reverie. The name is not poetry but truth.
Each towel in Series 07 begins with cotton that has already lived one life. Discarded onto textile factory floors in Europe and collected under a project spearheaded by Enviu, this virgin fabric was successfully diverted from landfills. But, unlike the usual fate meted out to such material - lumped together to be used as insulation material - Khaloom's team carefully sorted it by hand and re-spun it with intention. The handspun yarns found their way onto looms tended by the same families for generations. The resulting textile? Durable, design-forward, fit for the runway - and for a Dutch minister's wardrobe.
But the true innovation here isn't technical. It's philosophical.
"When you give discarded material a second purpose," Selli, the passionate co-founder explains without taking her eyes off of quality check, "you change how people see waste. This towel is proof that sustainability and beauty need not be separate ambitions."
The palette—earth, terracotta, faded indigo—speaks to origins, to soil, to the practice of working with rather than against the natural world. These aren't colors chosen from a trend report. They're the colors that emerge from the dialogue between the social enterprise and us, pulled from the same earth that grows the cotton.
Bannerghatta has been weaving continuously for the last 50 years, where the tradition of handloom is deep rooted and extends across multiple generations. Today, the looms continue their conversation between past and present, between what was discarded and what might yet be cherished.
Series 07 Reverie asks us to reconsider what we bring into our daily rituals—one towel, one choice, one small act of mindfulness woven into the fabric of ordinary days.
Reverie | Series 07
Handspun and handwoven recycled cotton | Weavers Colony | Bangalore, India
Traditional Kargha Handloom
Discover the collection—where virgin fabric waste is diverted from landfills into runway-ready recycled cotton fabric.